Bobbi Brown’s Top 6 Makeup Tips for Women Over 50

According to iconic makeup artist Bobbi Brown, the secret to youthful-looking, mature skin is simple—and she’s narrowed it down to six key steps. We caught up with her at the opening of her new Jones Road location in Palm Beach to find out the best techniques for beautiful, glowy makeup on mature skin.

Bobbi Brown’s Top Makeup Tips for Mature Skin

One: “Always moisturize. And make sure whatever foundation you use is a moisturizing foundation,” Brown shared on a recent Instagram video, suggesting her hybrid moisturizer-foundation Jones Road Beauty What the Foundation ($44) is the perfect pick. “It just makes you look fresher.”

Tip two: Reduce redness, to which Brown showed the clear-base The Face Pencil ($25) in action, instantly spot-correcting as she applied it. “You don’t need it all-over your face—just where you need it. Get rid of redness and you’ll notice a big difference in your skin.”

Tip three: Get a glow with Jones Road Beauty Miracle Balm ($38), an antioxidant-packed “no-makeup makeup” product. “It’s great because you can add a little color, add a little luminosity. It’s so easy. You just add a little bit.”

Tip four: Change up outdated eyeliner techniques. Skip the liner on the lower lash line and if you have hooded eyes, apply a dark brown or brown liner and line while your eyes are open. “Close your eyes and gently lift your eyes so it gets really close to the lashes,” she explains. “When you open the eyes, you actually see where to apply the liner because if it’s too light it disappears. If it’s too heavy, it makes everything recede.”

Tip five: Find the perfect balance for your makeup coverage. Like Goldilocks, too little or too much can make you look older.
“The biggest mistake I see women over 50 making is really two different things. I see women that wear absolutely nothing; they don’t know what to do,” adds Brown. “They just have given up. So those are the women I love when they come in and we say sit down, let’s show you what we could do. The other thing I don’t love is when someone thinks by putting on full coverage makeup, it hides everything. It doesn’t; it makes it look worse.”

Top six: Lastly, enhancing natural beauty is, above all, essential, Brown stresses. “Don’t try to hide and don’t try to cover up anything. Let your best self shine.”


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